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About Us

Our vision

to be the leading independent French company marketing sporting goods through the distribution of major brands in terms of their markets, technology and positioning.

Our mission

to provide top-level athletes and everyday sporting heroes with a comprehensive range of pertinent high-performance sporting goods to ensure they always reach their full potential.

Our story

BDE SPORTS is a family business founded in 1920. Discover our story through time.

1920
1920
The company is created Morocco - Manufacturing natural rope
1920
1980
End of rope production
1920
1987
Yonex :
Exclusive distribution rights
France, Espagne, Portugal
1920
1992
Hummel :
Exclusive Hummel licence
1920
2016
Molten : Exclusive distribution rights
1920
2018
External growth : (takeover of Wood Agency)
-
owner of Force XV
1920
2019
Salming :
Exclusive distribution rights
-
Craft :/exclusive distribution rights
1920
2020
Nox Padel :Distribution rights: Exclusive distribution rights in France

Jack Wolfskin :Distribution rights: Exclusive distribution rights in France
1920
2020
Craft :
Exclusive distribution rights in Spain

Bliz :
Exclusive distribution rights in Spain

Our company

our headquarters are located in Strasbourg where we have a warehouse of 5,000 m². BDE distributes throughout France and Spain.

Carte